4/23/2020
Categories: Constant Contact
Categories: Constant Contact
Here are some best practices and tips to keep in mind when creating and scheduling automated emails:
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Stay Up-to-Date: For automated series that you plan to have running for long periods of time, review the content in each email periodically to make sure it’s still relevant and up-to-date. |
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Tip: Personalize your emails with greeting tags and other contact details to help increase engagement! |
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Best Practices: Check out our blog for even more practical advice for using automated emails to improve your marketing! |
If you find yourself sending the same email (or emails) over and over again to your newly subscribed contacts, or find that you struggle to keep in touch with your existing contacts, an Automated Email Series can help! Easily set up an email series to welcome your new customers, send automatic appointment reminders, share coupons or promotions to customers who show interest in certain products or services, or send a series of tips or informational emails regarding your business. You can run as many series simultaneously as you want. The possibilities are endless!
Example 1: Welcome Series
A nonprofit sets up an Automated Email Series to welcome and nurture their new contacts. The first email thanks subscribers for joining their mailing list, the second and third emails share more information about the organization and their cause, while the last email finally asks for contacts to donate.
Email #1 | Email #2 | Email #3 |
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Example 2: Single Email Series
An accountant sets up a series so that when he adds new clients to a list after scheduling their first appointment, an email is automatically sent outlining everything the client needs to gather for the meeting.
Email #1 |
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Example 3: Appointment Reminders
A salon sets up two list-join series, one to send to customers with long hair and one for short hair customers. When customers book their first appointment, they’re added to one of the two lists based on their hair type. The email content for both series is exactly the same, but have different time delays between each email.
Email #1 | Email #2 | Email #3 |
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Example 4: Informational Series
A yoga studio sets up a list-join series and adds their first-time yoga students to the list. Each email in the series highlights a different yoga pose they’ll be focusing on in the next class. The students receive the first email a week before the first class and receive an email each week until the last class. The final email in the series also shares information about registering for an advanced-level class.
Email #1 | Email #2 | Email #3... |
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Example 1: Follow-up Email
A landscaper sends an email offering three different services. He sets up an Automated Email Series to send when contacts click to "Learn more" about landscape design. The series automatically follows up with more information on the service the customer showed interest in.
Trigger Email | Email #1 |
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Example 2: Promotional Series
A boutique sets up an Automated Email Series to send when contacts open their seasonal sale email. The emails in the series highlight more products on sale and include additional coupons.
Trigger Email | Email #1 | Email #2... |
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Example 3: Event Promotion
A membership organization sets up an email series to promote their upcoming event. When contacts open the initial event invitation, they trigger the series to receive additional event details. The first email highlights some of the event’s speakers and sessions, the second email highlights the venue and location, and the third email promotes other activities happening during the event. Each email provides links to register for the event.
Trigger Email | Email #1 | Email #2... |
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